The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Ogilvy Group
Client
Title
Category
Award
Points
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Best of Health & Wellness
Points: 90.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Innovation / Use of Media in Branded Entertainment
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Social Channel / Multi-Platform
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Influencer Marketing / Use of Celebrity
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Social Media for Good
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Integrated / Omnichannel PR Campaign
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Social Media Post / Series
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Integrated / Omnichannel Campaign
Points: 45.00
Heaven Fish
Agency: Ogilvy Honduras
Client: Regal Springs
Category: Popular Culture Impact
Points: 45.00
Morning After Island
Agency: Ogilvy Honduras
Client: GE PAE
Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.00
Missing Chalices
Agency: DAVID / New York + Stella Artois / New York
Client: Stella Artois
Category: Billboards & Transit / Series
Points: 45.00
Critics Welcome
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival
Category: Craft / Writing
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Film
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Social Media
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Integrated / Omnichannel Campaign
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Direction / Single
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Casting
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Integrated / Omnichannel Campaign
Points: 45.00
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: P.O.P. & In-Store / Series
Points: 22.50
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: Billboards & Transit / Series
Points: 22.50
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 22.50
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: Newspaper / Series
Points: 22.50
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Active Engagement / Call to Action
Points: 21.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Influencer Marketing / Multi-Channel
Points: 21.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Digital & Online
Points: 21.00
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa
Category: Experiential / Brand Installations
Points: 21.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Non-traditional & Guerrilla Marketing
Points: 21.00
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Commerce
Points: 21.00
Bread of the Nation
Agency: Ogilvy South Africa / Cape Town + M-Sports Marketing Communication + LittleBig + FPL Audio
Client: AB InBev
Category: Direct Marketing for Good
Points: 21.00
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa
Category: Brand Installations
Points: 21.00
Bread of the Nation
Agency: Ogilvy South Africa / Cape Town + M-Sports Marketing Communication + LittleBig + FPL Audio
Client: AB InBev
Category: Experiential & Immersive for Good
Points: 21.00
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa
Category: Craft / Art Direction
Points: 21.00
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO
Category: Billboards & Transit / Series
Points: 21.00
Critics Welcome
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival
Category: Billboards & Transit / Series
Points: 21.00
Vi Human Network Testing Network
Agency: Ogilvy India / Mumbai
Client: Vodafone Idea Ltd.
Category: Brand Partnerships
Points: 21.00
Georgina's Billboard Collection
Agency: DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client: Netflix
Category: Innovation / Use of Media in Out of Home
Points: 21.00
Lupin on the Move
Agency: DAVID / Madrid + Netflix / Paris
Client: Netflix
Category: Innovation / Use of Media in Out of Home
Points: 21.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Branded Content
Points: 21.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Editing / Single
Points: 21.00
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO
Category: Newspaper / Series
Points: 21.00
Critics Welcome
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival
Category: Posters / Series
Points: 21.00
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King
Category: Craft / Writing - Series
Points: 21.00
Clash Puzzles
Agency: DAVID / New York + Supercell / Helsinki + Wavemaker / Miami
Client: Clash of Clans
Category: Mobile Gaming
Points: 10.50
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker
Category: Utility
Points: 10.50
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: Low Budget
Points: 10.50
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: Posters / Series
Points: 10.50
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android
Category: Current Event Response
Points: 9.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Public Relations for Good
Points: 9.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Best of Health & Wellness
Award:
2024 Health & Wellness Best of Discipline Pencil
Points:
90.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Innovation / Use of Media in Branded Entertainment
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Social Channel / Multi-Platform
Award:
2024 Social Media Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Influencer Marketing / Use of Celebrity
Award:
2024 Social Media Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Social Media for Good
Award:
2024 Social Media Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Integrated / Omnichannel PR Campaign
Award:
2024 Public Relations Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Social Media Post / Series
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Integrated / Omnichannel Campaign
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
Regal Springs
Title:
Heaven Fish
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Gold Pencil
Points:
45.00
Client:
GE PAE
Title:
Morning After Island
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2024 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Stella Artois
Title:
Missing Chalices
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
Chicago International Film Festival
Title:
Critics Welcome
Category:
Craft / Writing
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Film
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Social Media
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Integrated / Omnichannel Campaign
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Casting
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Integrated / Omnichannel Campaign
Award:
2024 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
Ikea
Title:
Proudly Second Best
Category:
P.O.P. & In-Store / Series
Award:
2024 Out of Home Gold Pencil
Points:
22.50
Client:
Ikea
Title:
Proudly Second Best
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Gold Pencil
Points:
22.50
Client:
Ikea
Title:
Proudly Second Best
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2024 Film & Video Gold Pencil
Points:
22.50
Client:
Ikea
Title:
Proudly Second Best
Category:
Newspaper / Series
Award:
2024 Print & Promotional Gold Pencil
Points:
22.50
Client:
CeraVe
Title:
Michael CeraVe
Category:
Use of Humor
Award:
2024 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Active Engagement / Call to Action
Award:
2024 Social Media Silver Pencil
Points:
21.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Influencer Marketing / Multi-Channel
Award:
2024 Social Media Silver Pencil
Points:
21.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Digital & Online
Award:
2024 Public Relations Silver Pencil
Points:
21.00
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Experiential / Brand Installations
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Commerce
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
AB InBev
Title:
Bread of the Nation
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Brand Installations
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev
Title:
Bread of the Nation
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Craft / Art Direction
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
Chicago International Film Festival
Title:
Critics Welcome
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
Vodafone Idea Ltd.
Title:
Vi Human Network Testing Network
Category:
Brand Partnerships
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
Netflix
Title:
Georgina's Billboard Collection
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
Netflix
Title:
Lupin on the Move
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Branded Content
Award:
2024 Health & Wellness Silver Pencil
Points:
21.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Social Media
Award:
2024 Health & Wellness Silver Pencil
Points:
21.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Editing / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Newspaper / Series
Award:
2024 Print & Promotional Silver Pencil
Points:
21.00
Client:
Chicago International Film Festival
Title:
Critics Welcome
Category:
Posters / Series
Award:
2024 Print & Promotional Silver Pencil
Points:
21.00
Client:
Burger King
Title:
It's All a Little Confusing
Category:
Craft / Writing - Series
Award:
2024 Radio & Audio-First Silver Pencil
Points:
21.00
Client:
Clash of Clans
Title:
Clash Puzzles
Category:
Mobile Gaming
Award:
2024 Gaming Silver Pencil
Points:
10.50
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Utility
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
10.50
Client:
Ikea
Title:
Proudly Second Best
Category:
Low Budget
Award:
2024 Film & Video Silver Pencil
Points:
10.50
Client:
Ikea
Title:
Proudly Second Best
Category:
Posters / Series
Award:
2024 Print & Promotional Silver Pencil
Points:
10.50
Client:
Android
Title:
iPager
Category:
Current Event Response
Award:
2024 Public Relations Bronze Pencil
Points:
9.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Public Relations for Good
Award:
2024 Public Relations Bronze Pencil
Points:
9.00
